Poll facts & stats

Question 1

As of 2025, roughly how many employees does Ipsos have worldwide?

Accepted Answer

about 20,000. That staff runs surveys and studies across dozens of countries for clients in government, business and media.

Question 2

For its fiscal year ending June 2021, how much revenue did the nonprofit Pew Research Center report?

Accepted Answer

$36 million. Pew is funded by grants rather than commercial survey contracts, unlike for-profit pollsters.

Question 3

By the end of 2025, the global market-research industry (home to firms like Ipsos, Kantar and YouGov) generated about how much in annual revenue?

Accepted Answer

about $150 billion. The industry has been growing at roughly 8.4% a year.

Question 4

Ahead of the 2012 US election, Gallup's own poll predicted Romney 49%, Obama 48% — one of the pollster's most-discussed misses. Who actually won, and by how much?

Accepted Answer

Obama won, 51.1% to 47.2%. Even long-established pollsters like Gallup can have an off year.

Poll facts & stats

Going deeper

By the end of 2025, the global market-research industry (home to firms like Ipsos, Kantar and YouGov) generated about how much in annual revenue?

Expert level

As of 2025, roughly how many employees does Ipsos have worldwide?

For its fiscal year ending June 2021, how much revenue did the nonprofit Pew Research Center report?

Ahead of the 2012 US election, Gallup's own poll predicted Romney 49%, Obama 48% — one of the pollster's most-discussed misses. Who actually won, and by how much?