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Which country hosts the largest share of the global market-research industry, with about $48 billion in revenue in 2025?

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People casting votes in a polling station on election day, emphasizing civic engagement.
Photo: Edmond Dantès / Pexels
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about 20,000

As of 2025, roughly how many employees does Ipsos have worldwide?

That staff runs surveys and studies across dozens of countries for clients in government, business and media.

Source: Wikipedia: Ipsos (2025) en.wikipedia.org

$36 million

For its fiscal year ending June 2021, how much revenue did the nonprofit Pew Research Center report?

Pew is funded by grants rather than commercial survey contracts, unlike for-profit pollsters.

Source: Wikipedia: Pew Research Center (2021) en.wikipedia.org

Obama won, 51.1% to 47.2%

Ahead of the 2012 US election, Gallup's own poll predicted Romney 49%, Obama 48% — one of the pollster's most-discussed misses. Who actually won, and by how much?

Even long-established pollsters like Gallup can have an off year.

Source: Wikipedia: Gallup (company) (2012) en.wikipedia.org

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Each question asks you to guess a real number about pollsters and polling organizations. After you answer you see how everyone else guessed, then the real figure and where it comes from.

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